A digital marketing guide for today’s politicians
Politics is no longer an arena just for political discourse. Digital marketing for politicians has become a great landscape to test out new technology and marketing strategies.
During the 2008 presidential campaign cycle, many lauded Barack Obama’s use of digital marketing to build a strong base of young supporters. His team created a strategy of buying digital advertising space and maintaining a consistent brand. That strategy propelled Obama to raise historic levels of campaign funds and become the first Black president in United States history.
Ever since the American people elected Obama to the highest office in the land, many politicians have taken a page out of his playbook to raise funds and gain support. Digital marketing for politicians has boomed on social media.
According to Statista, Facebook ad revenue amounted to over 84.2 billion dollars last year. The majority of Facebook’s revenue comes from ad dollars. It’s a hot market that your political campaign can take advantage of, and here’s how:
Digital marketing for politicians is a necessity. Allocate accordingly.
Digital marketing is a cost-effective way to reach a large amount of people, but depending on your marketing campaign needs, you should designate some funds to digital ad spending. Tools such as search engine optimization, pay-per-click advertising, email and social media marketing can cost thousands of dollars, and in order to have a successful campaign, you must properly budget for it.
Be open to experimenting with new technology
Consider the following: When Obama ran for office in 2008, Facebook was only 4 years old,Twitter had only existed for 2 years, and TikTok would not come along until 8 years later. Most of the social networking sites were at their infancy in 2008, but that didn’t stop the Obama campaign from experimenting with them and perfecting their strategy by the time the 2012 presidential campaign came around.
During the 2012 campaign, his team transformed their digital media strategy to match the evolving digital landscape – the rest is history. His colossal success shows us that the lessons here are to be an early adopter, keep an open mind about new platforms and technology, and make a deliberate effort to give them a try.
Pivot when necessary
Will you let failure crush you or guide you? Not every digital marketing campaign is going to be successful, but there is a silver lining in every cloud, because you can take the analytics and data behind that campaign to pivot your strategy. Through a marketing lens, you have unlimited opportunities to turn your campaign around. This is not a newspaper ad that will live on forever the minute it’s printed. The digital landscape allows you to tweak your campaign’s language and target audience while it’s live – use that to your advantage.
We’re here to help you leverage digital marketing to effectively campaign and win!
Book Tr3fecta Media to invest in your campaign’s digital marketing needs. You can also always contact our team of experts to learn more.